REVENUE

A Better Mix Means More Revenue: College Publisher’s technology focuses on the fact that business and advertising managers need reduce costs and increase revenues. Our publications develop immediate revenue streams through online advertising, local email advertising, e-commerce display, line classifieds and business directories. This powerful and easy-to-manage advertising mix allows your team to up-sell existing clients and attract new advertisers by providing cross-media advertising opportunities.

Local and National Advertising Opportunities: College Publisher enables publications to provide advertisers with the kind of service they might expect from a major metropolitan newspaper: accurate campaign flights and reporting, versatile, creative products and professional service. In addition, the technology captures demographic information from your audience, which can translate into lucrative targeted advertising packages and a more compelling rate card.

Self-service Advertising: Through the same technology used by major metropolitan newspapers, College Publisher’s partners can offer advertising clients a way to create their own online advertisement and pay for placement via credit card.

CAREER DEVELOPMENT

Learn to Sell Electronic Advertising: Professionals with Internet-related advertising experience are at a premium in today’s job market, and College Publisher can help prepare you for a future career in this area. Our technology can give you the experience necessary to construct electronic advertising bids, incorporate an electronic component to your rate card, maximize your ability to deliver value to your clients and increase your bottom line.

Build Your Brand: College Publisher uses leading-edge layout and graphics, giving your newspaper a professional look and feel. Consequently, your credibility amongst advertising clients will increase. In addition, we provide our partners with promotional tools and materials to strengthen their brand across three media: - print, online and email. These skills prepare students for a career in the competitive field of marketing and provide solid portfolio material.

Expand Revenue Sources: Getting ahead in the business world requires creative thinking and the ability to maximize potential profits. Publishers and business managers who wish to strengthen the business side of their organization and gain experience selling the very latest in interactive advertising will find College Publisher’s technology easy to use and professionally rewarding.

Cost-effective: College Publisher eliminates most costs associated with Web-based publishing, including expenses incurred by hosting, hardware, software and connectivity. Lower costs make it far easier to turn a profit with your Web site.