COLLEGE PUBLISHER AND NEW DIGITAL GROUP FORM ALLIANCE, CREATING COMPREHENSIVE COLLEGE MEDIA NETWORK

Two Market Leaders Combine to Better Serve and Connect College Newspapers

Kansas City, MO (Fall 2005 National College Media Convention) - October 27, 2005 - College Publisher, the largest provider of content management solutions for college newsrooms, today announced it will assume responsibility for providing online publishing, content management and advertising services to the approximately 130 newspaper affiliates of New Digital Group, an online publishing solution for the campus media market. As a result of this alliance, College Publisher will become the exclusive national provider of network-based digital publishing systems for the college media landscape and New Digital Group will continue to invest in its technology to provide online classifieds, local dining guides and wireless services to the campus media market.

College Publisher, a division of Y2M: Youth Media and Marketing Networks, is an online publishing technology and content management system designed specifically for college newspapers and the needs of campus newsrooms. The combined network of College Publisher and New Digital Group will provide campus newspapers with best-in-class technology, including solutions allowing multiple users to control all facets of digital publishing, including content management, multimedia administration and online advertising.

Newspapers currently publishing with New Digital Group's technology will have the ability, over time, to transition to the College Publisher system, which was recently upgraded. College Publisher Version 4.0 features improved functionality that enables editors to publish their content   with greater ease and speed.   The hosting environment and content distribution network represent a major upgrade over the system's previous architecture and greatly enhance the user experience.

In keeping with New Digital Group's open source ethos, College Publisher will offer its proprietary mark-up language under an open-source license to foster the sharing of ideas among web developers who work for partner newspapers and within the open source community.

"It was crucial for New Digital Group to find the right home for our newspaper partners, and I am confident that College Publisher will continue to provide excellent service and technology to college newspapers," said David Hahn, chief executive officer of New Digital Group. "The integration of these two content management providers will provide unparalleled back-end usability and the best of front-end design, helping college newspapers make even better use of their online editions."

College Publisher's enhanced capability creates the only network of its kind within the campus media market. The combined entity will represent a national network of websites serving more than 450 college newspapers with 2.1 million subscribers and a combined enrollment of nearly five million students. College Publisher will manage relationships with 62 daily college newspapers, representing 70 percent of campus newspapers with daily frequencies.

"We're excited about adding the New Digital network of online college newspapers to the College Publisher network because it provides us with the opportunity and ability to connect campus newsrooms and student journalists in an even more meaningful way," said John T. Fees, president of Y2M. "College Publisher intends to invest heavily to build features, such as content sharing tools, job boards and digital press conferences with major newsmakers that will enhance the benefits of membership in the only online college media network in the country."

College Publisher and New Digital Group will work cooperatively to transition newspapers to the College Publisher software. New Digital Group will continue to market its classified advertising, wireless services and restaurant guide products to campus newspapers. College Publisher will work to support these efforts.

New Digital Group's roster of online college newspapers includes more than 130 campus publications including The Red and Black of the University of Georgia, The Daily Pennsylvanian of the University of Pennsylvania and The Daily Nebraskan of the University of Nebraska. The College Publisher network currently serves more than 300 papers, including The Lantern of Ohio State University, the Daily Texan of the University of Texas, Austin and the Daily Iowan of the University of Iowa.

About College Publisher, Inc.

College Publisher (www.collegepublisher.com) is the leading provider of publishing and marketing services to the collegiate publishing market. Located in Boston, Mass., the technology and marketing services company delivers professional online publishing tools and educational services that enable student publications to create successful online properties. The College Publisher Network is the nation's largest interactive college media network, comprising over 450 campus publications that serve institutions such as Brown University, the University of Illinois, the University of Southern California, and Harvard University, with a combined enrollment of nearly five million students and a subscriber base of 2.1 million. The College Publisher Network is owned and represented exclusively by Y2M: Youth Media and Marketing Networks .  

About New Digital Group

New Digital Group (www.newdigitalgroup.com) specializes in building online networks and community services for college and community newspapers. The NDG core group of developers and designers are experts in their field, having worked exclusively in the Internet space for almost a decade. Their experience and knowledge is just one of the things that separates New Digital Group from other Internet companies.

About Y2M: Youth Media & Marketing Networks

Y2M is a media and marketing company focused exclusively on the college market.   From its headquarters in Boston, Mass., the company reaches college students and recent graduates where they live, study, work and play, through media properties including official campus newspapers and underground campus communities. Leveraging its knowledge of college-educated consumers, Y2M helps advertisers, including Ford Motor Company, Samsung Electronics NA, Amazon, Apple and Citibank effectively communicate with students and graduates online, in print and on campus. For more information, please call 617-399-8000 or visit www.y2m.com.

 

 

 


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