Collegiate Presswire and College Publisher Join Forces to Provide
Member Newspapers With Expanded Content and Services
New Alliance Offers Integrated Online Content For Member
Newspapers and Access to Exclusive New Service Offerings
CLIFTON, NJ and BOSTON - Sep 4, 2003. Collegiate
Presswire, the leading electronic distributor of press materials
and information to the nation`s print and broadcast college media,
and College Publisher, the leading provider of technology and marketing
services in the college media market, announced today they have
launched a content-sharing and business-development alliance to
benefit their member newspapers.
Through the new alliance, which started earlier this summer, Collegiate
Presswire is offering its full feed of press releases and original,
syndicated features content to College Publisher`s 240-member network
newspapers for direct inclusion in their online editions. The content
is available in a dedicated Collegiate Presswire channel, or on
a single-story basis for inclusion in papers` existing ''24-hour
News'' channels.
Additionally, the content-sharing alliance will include distribution
of four original features, including a wordsearch, crossword puzzle,
dating column and cartoon. Member newspapers can access electronic
copies of the features for their Web pages, at no charge, and include
them in their online newspaper for visitors to enjoy.
''This relationship is a win-win for our collective member newspapers,
since it provides the opportunity for greater integration of our
content into their online editions without any additional effort
on their part,'' said Matthew Farlie, Director of Business Development
for Collegiate Presswire. ''Furthermore, we are thrilled to be the
only college newswire service partnered with a market leader like
College Publisher.''
In addition to content-sharing, the alliance also lays the framework
for greater collaboration between the companies for new services
to benefit their member newspapers. The companies currently have
one new product in the pipeline, with an expected roll-out this
Fall, as well as several additional possibilities under consideration.
''This alliance will benefit both college newspapers and their
readers who rely on their campus newspaper for more than just campus
news, but also other national stories and features,'' said John
Fees, CEO of College Publisher.
The companies are also planning an outreach campaign later this
year, to announce the new alliance and further describe how student
newspapers can access unique editorial events with hosted interviews
with newsmakers and guests related to topics of major interest to
college students.
ABOUT COLLEGIATE PRESSWIRE
Collegiate Presswire is the leading electronic distributor
of press materials and marketing information to the nation`s print
and broadcast college media. The service distributes press releases,
news flashes and media alerts from companies and organizations to
a proprietary nationwide network of more than 780 college newspapers,
130 college radio stations and select, leading education trade-publications
via e-mail, electronic syndication and the Internet. Founded in
1998, Collegiate Presswire Inc. is based in Clifton, NJ. The Company
can be reached online at http://www.cpwire.com or toll-free at (888)
621-7721.
ABOUT COLLEGE PUBLISHER
College Publisher Inc. is the leading provider of publishing
and marketing services in the collegiate newspaper market. Headquartered
in Boston, MA, the company delivers professional digital publishing
technology and consulting services to enable student publications
to create successful, interactive communities and deliver news through
digital media. The College Publisher network is the nation`s largest
interactive marketing network with more than 240 school partners
and is responsible for delivering over 3,000,000 emails per month
for subscribers of its college news alert service.
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